Zebralution is a digital distributor that offers publishers the chance to gain additional revenue by placing their audiobooks at the heart of music streaming services. We created a new audiobook market in Germany by distributing audiobooks to streaming platforms in 2010. Zebralution is the streaming market leader in Germany, generating a 7-digit revenue figure for our established German publishers with millions of daily streams. Our English language catalogue continues to grow and currently counts over eight thousand titles.

Here are our top 3 tips for publishers looking to grow their revenue.

1. Content is king but distribution is the queen… it’s all about availability and discoverability. We introduce audiobooks to new listeners using our unique set of marketing tools, which cover all music streaming platforms worldwide - a potential reach of over 250 million users.

As a premium affiliate Zebralution successfully innovates audiobooks solutions in partnership with streaming services such as Spotify and Apple Music which has led to recognised playlists and profiles within these channels. Our audiobook profile with Spotify currently counts over 300k playlist followers. The profile includes, as well as genres, categories such as New Audiobooks, Bestsellers and Audiobook of the Week.

Discoverability is key to successful streaming, so considering the specific needs of audiobooks in an initially music-focused environment, Zebralution introduced Spooks – the audiobook search engine app. With over 300k downloads to date, the free app shows the audiobooks which are available on Spotify Premium. The app works on both iOS and Android and allows people to browse through various genre categories and recommendations, offering short synopsis, bookmarks and soon an in-app player option! www.spooksapp.com

2. We live in a time-poor society where people have rich pickings when it comes to content consumption, so making audiobooks easily available on a variety of platforms is essential.

Our recently launched Spooks Voice Skill plays audiobooks on the Alexa smart speaker. Spotify Premium users can listen to full audiobooks and even without Spotify access, the Skill will allow you to access previews and descriptions. Future versions will be available on other voice platforms, like Google Home.

The audiobook audience on Youtube is growing, and Zebralution’s Spooks YouTube channel features audiobook teasers in order to drive traffic to the correct monetized channels and our anti-piracy service claims or blocks user-generated content on behalf of publishers.

Besides distributing to Napster, Apple Music, Deezer, Spotify, YouTubeMusic and Googleplay, we also deliver to book centric services such as Storytel, Bookbeat and Overdrive and are one of the 6th preferred distributors for Apple Books.

3. Use data to really get to know your audience and optimize your product, marketing and distribution strategies.

Zebralution’s ground-breaking b2b service, the Audiobook Analytics tool, examines large amounts of data to uncover hidden patterns, correlations and other insights of audiobook listeners on music streaming services.

The service gives publishers access to detailed data on the performance of their audiobooks and breaks down listener age groups, gender, zip codes, device type, operating system and completion rate. Audiobooks Analytics gives publishers the knowledge they need to stay agile and competitive.

If you’re interested in gaining additional revenue by distributing to streaming platforms, or want to find out more about our digital exploitation strategies and b2b services, please contact us carla.herbertson@zebralution.com or www.zebralution.com