APAAUDIOBOX

AN INITIATIVE FOCUSED ON RETAIL OUTREACH

Attention Audiobook Retailers

APA has a wealth of information available to help you market audiobooks and increase your company's audiobook sales. September 2006 marked the launch of the APA Audiobox program. By collating, packing, and shipping publishers’ top releases from a centralized fulfillment house (run by Audio Editions), APA is able to offer our members direct delivery to over two hundred store managers across the country at a substantial savings of time, labor, and cost. The goal of this important initiative is to encourage sales staff to become more familiar with audiobooks and to ultimately become more educated listeners when they recommend titles to their customers.

Attention Audiobook Publishers
THE FACTS

• Three times a year, an APA AudioBox filled with participating member-publishers’ titles will be sent as “staff listening samples” to major and independent retailers who have shown an interest in audiobooks—including Barnes & Noble and Borders as well as top independent stores such as Politics & Prose in Washington, D.C.  A majority of the participating stores have been selected by the retailers themselves as their top audio sellers in the country.
  
  
• The AudioBox will ship direct to those stores, plus one sample to all publishers participating in the program that quarter.  Publishers will need to ship 220 units of each title to the APA fulfillment house.
  
  
• A maximum of three (3) titles per publisher are allowed with each quarterly shipment.
  
  
• An introductory letter from the APA to participating retailers will be included in the AudioBox.

THE COST

• Plan ahead and save BIG! APA is offering a better deal than ever on the 2009 AudioBox. Participate all year long and see the savings add up. Read more to find out how you can save.
• $350.00 per title

THE DEADLINES

• Deadlines vary with each Audiobox
• There will be an AudioBox in March, June and November of 2009

Deadlines for the June AudioBox:

• June 17 - Deadline for submission request
• No later than June 19 - APA will send approval of submissions
• June 26 - Deadline for product to arrive at fulfillment house

PRODUCT MEASUREMENTS:

• A single product should not exceed*:

Weight: 2 pounds

Height: 8 inches

Depth: 3 inches

*Note that APA must charge an additional amount for product that exceeds the measurements above, to cover additional shipping costs.

For more information on how to save BIG or to enter titles for the Plan Ahead and Save Big promotion, click here.

Click Here to enter titles for the upcoming Audiobox!