AUTHORS AND NARRATORS “GET CAUGHT LISTENING” FOR JUNE IS AUDIOBOOK MONTH 2013!
During June Is Audiobook Month, the APA strives to increase awareness and enthusiasm for audiobooks. The kickoff began on May 31st, at the BEA APA Author Tea. Janis Ian moderated the enthusiastic panel of Bill Bryson, Louise Penny and Bill Sanderson. They spoke to a sold-out crowd, and delighted the audience with their comments. Attendees to this event received many goodies of audiobooks to take home and enjoy, and three huge gift bags were also given away to lucky winners.
Janis Ian is completing a month-long tour of radio stations to get the word out—from CBS National News to Detroit, MI to Nashville, TN to Albuquerque, NM to New York, NY and other national and local stations across the country.
Once again this year we are implementing a social media campaign that leverages bestselling authors' fan bases to increase awareness and enthusiasm for audiobooks. Authors (and narrators!) are encouraged to share their excitement for audio through whatever medium they use to communicate with fans, be it Facebook, Twitter, a blog or newsletter. In the past, authors have talked about everything from the experience of recording their own book to a list of some of their favorite audios to offering giveaways of signed audiobooks and more.
Authors such as Michael Connelly, Laura Hillenbrand, Rick Riordan, Lisa Scottoline and Adriana Trigiani have all been a part of June Is Audiobook Month. Last year's campaign involved over 75 authors and reached more than 1.5 million consumers.
Another event is Going Public…in Shorts! — a month-long event featuring different blogs hosting one narrator and their story each day in June.
Our campaign lasts for the duration of June, focusing on June 1 as the major kick-off date. We ask everyone to make an effort to “speak” (type, text, etc.) about audio on June 1 to create a huge, coordinated impact across the country, followed by any other efforts you choose during the rest of the month.
However you reach your fan base—specifically social media outlets including Facebook, Twitter, blogs, newsletters, or other websites. If you are tweeting, please use hashtag #ListenLit so we can track comments.
CAN I DO IT WRONG?
We don’t think so. Any audio mention is a good mention, however you get the word out.
HOW TO GET INVOLVED:
Tweet, add a Facebook update, make a blog entry or newsletter update about audiobooks – here are some ideas to get you started:
- Recall a favorite listening experience, whether it’s from your own work or that of another author
- Describe the impact of the recording process on your own work (does it influence your writing?)
- Recommend an audiobook – or genre – you enjoy the most
- Let us know who your favorite narrators are
- Tell fans where you listen to audiobooks (car, desk, gym, etc.)
- If you’ve narrated your own work, describe what that experience was like
- Name narrators of your work who have particularly entertained you (on- or off-microphone!)
- APA encourages the use of #ListenLit for June Is Audiobook Month-specific “tweets”.
- Post a photo of you enjoying an audiobook, or sharing a laugh with a narrator
- Post a sound clip – from your newest audiobook, or a clip of you talking about audiobooks you like
- Post a clip, photo, thought on Audiobookcommunity.com – the gathering place for audiobook fans
- Post the “June Is Audiobook Month” logo to your website
- Run a contest during June with your audiobooks as prizes
- If you have media appearances lined up, don’t be shy to mention your audiobooks!
So go wild about audiobooks – you’ll be surprised by the great response you get from your fans!
for your contribution to make the
2013 June Is Audiobook Month Campaign
the biggest one yet!
The Audio Publishers Association