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2014 APA CONFERENCE (APAC)

APAC is the premier event in the audiobook industry designed to address industry trends share ideas and provide networking opportunities for industry leaders.

APAC 2014 will be held on Wednesday, May 28 at The Jacob K. Javits Convention Center of New York, in conjunction with Book Expo America. Two tracks will be offered concurrently at 2014 APAC: a Business Track (formerly the Publisher Track) and a Performance Track (formerly the Narrator Track). The preliminary agenda for each are listed below.

HIGHLIGHTS

  • A new, first-ever panel bringing together both side of the aisle to address a topic of importance to all members, Publishers and Narrators Promoting Together (panelists TBA).
  • Back by popular demand, after her highly-rated 2013 session, Morgan Baden will lead a session on Advanced Social Media Techniques.
  • Sessions include Publishers Round Table, The Library Market, Children’s Audio and a session on useful apps.
  • Director Diagnostics appointments will be scheduled again this year. Stay tuned for more details.

Please check back often for more detailed panel descriptions. We look forward to seeing you at APAC!

JOINT SESSIONS BUSINESS TRACK PERFORMANCE TRACK
 
JOINT SESSIONS

8:00–9:00am

REGISTRATION/NETWORKING BREAKFAST/DIRECTOR DIAGNOSTICS

9:00–9:45am

APA PRESENTATION: APA Board presentation - APA 2014 and Beyond

APAC kicks off this year with a "State of the Union" address from APA President Michele Cobb and board members. We're looking forward to bringing everyone together to open the 20th annual conference to express our appreciation for our members and the conference attendees, and to review what's in store for the coming year.

9:45-10:00am

BREAK

10:00–11:15am

KEYNOTE – Thinking in New Boxes – Alan Iny, co-author THINKING IN NEW BOXES

The lifespan of a good idea is shorter than ever – and that makes creativity more important than ever!  At the same time, so many people are frustrated with traditional approaches to ideation.  Alan will explain why thinking outside the box is not sufficient, and help us identify and then break free of some of the assumptions and constraints that hold us back.  He will introduce the approach outlined in his recent book, Thinking in New Boxes, and share examples illustrating this new paradigm.  He will help us become more attuned to the changes affecting our industry, and show us how to think creatively about the future in an ever-changing world.  Publisher's Weekly, in a starred review, called his book "a must-read for anyone who dares to look at the world in new ways" – and his interactive presentation is a must-see as well.

 

 

11:15am-12:15pm

RAISING AWARENESS TOGETHER: How Publishers and Narrators Collaborate on Promotion

By working together to promote their titles, publishers and narrators can jointly help to raise the profile of audio among the reading community and the culture at large. Panelists will share successful case studies that prove coordinating our efforts can amplify their impact, whether via social media, events, traditional press or other innovative tactics. APA Public Relations & Events committee chair Mary Beth Roche will moderate a Q&A with the panel and then open the floor for discussion and questions from the audience.

Panelists include:
• Esther Bochner, Publicity Manager, Macmillan; Rebecca Soler, narrator
• Beth Ives, Senior Marketing Manager, HarperCollins; Tavia Gilbert, narrator
• Jessica Amato, Merchandising and Promotions Manager, Audible; Katy Kellgren, narrator

12:15-1:15pm

LUNCH

 

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BUSINESS TRACK AGENDA

(formerly known as the PUBLISHER Track)

1:15- 2:00pm

BUSINESS TRAINING: Alan Iny

Thought Exercises and Ideation Techniques with Alan Iny, author of Thinking In New Boxes. In this session, Alan will provide some specific thought exercises and ideation techniques to help attendees solve problems and find "new boxes" in more creative and expansive ways.  He will share some of the approaches he uses regularly with clients across industries, tailored to the specific issues affecting the publishing world.  

2:00–2:15pm

BREAK

2:15-3:00pm

PUBLISHERS ROUNDTABLE

Join us for a discussion with five publishers about the parts of their business that they are proudest of and those that keep them up at night. We’ll hear about their plans for the near term and their projections for the longer term.

Panelists are:
• Amanda D’Acierno – Penguin Random House
• Carlyn Craig - Post Hypnotic Press
• Gilles Dana – Gildan Media
• Anthony Goff – Hachette Audio
• Josh Stanton – Blackstone Audio

3:00-3:20pm

BREAK

3:20-4:05pm

Concurrent Sessions; choose from the following:

LIBRARIES

ADVANCED SOCIAL MEDIA TOOLS; From Instagram to Snapchat: Social Media for Publishing, Morgan Baden

There are a dozen+ valid options for publishers on social media, and these days, emerging platforms are just as important as the old guard. This interactive, hands-on session will focus on the suite of social media tools publishers are (or should be) using as part of their communications and marketing strategies — from Facebook to Twitter, from Tumblr to Pinterest, plus new platforms that span text, video, and images and incorporate commerce, user-generated content, and mobile.  Morgan Baden is the senior director of social media and internal communications at Scholastic, where she oversees corporate social media strategy for 60+ social media accounts that reach 11 million+ fans worldwide. She serves as editorial director of Scholastic's award-winning blog, On Our Minds @Scholastic (oomscholastic.com), trains employees on social media best practices, and manages daily content for the corporate Intranet and other communications vehicles. She's also an adjunct professor at New York University, teaching social media marketing to graduate students in NYU's Center for Publishing program.

4:05-4:15pm

BREAK

4:15-5:15pm

Concurrent Sessions; choose from the following:

SPOTLIGHT: Children’s Audio

How to expand the market for children’s audio, particular challenges facing the industry.

USEFUL APPS: Exploring the Apps Jungle

Are you overwhelmed by all the apps available?  How do you know which ones work best? Wading through the app jungle isn't easy…it's like going on a Safari without a guide. Join your app jungle guide to discover several specific apps that can make your life easier. (More details to follow)

5:15-6:30pm

COCKTAIL RECEPTION

 

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PERFORMANCE TRACK AGENDA:

(Formerly known as the NARRATOR Track)

12:15–1:15pm

LUNCH

1:15–2:00pm

CONCURRENT SESSIONS;

NARRATOR ROUNDTABLE

This round table discussion will be sure to inspire, enlighten and entertain as narrators Nicola Barber, Carol Monda, Stephen McLaughlin, Johnny Heller, Lisa Renee Pitts and director Paul Ruben engage in a free-flowing conversation about the craft and the business of audiobooks.

SPEED DATING

2:00-2:15pm

BREAK

2:15-3:00pm

PUBLISHING OPPORTUNITIES FOR NARRATORS

Narrator/producers Stefan Rudnicki and Gabrielle de Cuir, Scott Brick, Jeffrey Kafer, and Karen White have been hand-picked to address a widely-requested topic.

3:00-3:20pm 

BREAK

3:20-4:05pm

Concurrent Sessions; choose from the following:

HOME STUDIO WORK FLOW

This year's Performance Track session revisits narrator education that has proven valuable to the community year after year, The Business of Working in a Home Studio, with panelists and studio experts Paul Fowlie, Zach Herries, and others.

NARRATOR SELF-PROMOTION TIPS & TECHNIQUES

Marketing/PR expert and author Erin Blakemore answers questions about how to self-promote, along with narrators Robert Fass, Tara Sands, and Tom Dheere.

4:05–4:15pm

BREAK

4:15-5:15pm

LISTENING LOUNGE

Back for another year, the popular end-of-APAC, pre-cocktail hour entertainment session will be hosted by Johnny Heller! Hear selections - the humorous, the heartbreaking, the profane - brought to life by your favorite performers.

 5:15-6:30pm

COCKTAIL RECEPTION

 Program subject to change

 

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2014 APAC REGISTRATION FEES:

Wednesday, May 28, 2014 8:00 a.m.-6:15 p.m.
Jacob K. Javits Convention Center
655 W 34th St, New York, NY 10001
(212) 216-2000

Register Now

Member

 

Early Bird
(on or before 4/28) $275

(after 4/28) $325

Non-Member

 

Early Bird
(on or before 4/28) $375

(after 4/28) $425

Special Offers For PERFORMANCE Track Attendees:

  • DEEP discount on your AudioFile talent listing

  • Director Diagnostics - Sign up early for an opportunity to work one-on-one with a director to refine your craft (interested attendees will be entered into a lottery for your chance to be selected
AUDIOFILE GUIDE LISTING FEE:

Member or Non-Member $85


Cancellation & Payment Policy:

Payment must be made in U.S. dollars drawn on a U.S. bank. There will be no refunds for cancellation after April 28, 2014.

   
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